Some have argued that social media platforms are a dime a dozen nowadays with each having their own pros and cons. While there may be some truth to that sentiment, social media is still a powerful tool for marketing your business. There’s no doubt that the king of social media is Facebook and the king of video is YouTube. But, how do you know which one is the best to use for marketing your business? To begin answering that question, you’ll first need to answer this: what is your main marketing goal?
What’s Your Main Marketing Goal?
- Are you planning to grow a new audience or expand your current one?
- Are you planning to use it as a communication channel for your customers?
- Are you trying to drive more traffic to your website?
- Are you trying to generate more sign-ups to your mailing list?
Once you’ve identified your main goal, you can begin narrowing down the best platforms to use in promoting your brand. Here are a few suggestions for different main goal:
- Expanding Your Reach: Facebook, Twitter, or Instagram
- Provide Customer Support: Twitter or Facebook
- Drive Traffic to Your Website: any social media platform will do as long as you make your offer attractive enough for your target audience.
Who’s Your Target Audience?
Different social media sites cater to different audiences. For instance, Facebook is a hodgepodge of people from all over the world, but the platform itself allows you to micro-target different demographics should you choose to use Facebook Ads.
Instagram and Snapchat are where most millennials hang out. Reddit, on the other hand, has a mostly male user base while the opposite is true for Pinterest. If you want to target a professional audience, LinkedIn is the platform for you.
How Much Time Do You Have?
Building a solid profile on any network will take time. You can’t grow from zero to thousands of followers in 24 hours, not organically at least. Cheating to gain followers, such as “buying followers” will end up hurting your brand rather than helping it.
For your profile or page to grow, you’d need to put the time in to actually growing it. This means updating it with content frequently, engaging with your followers, and so much more.
If you’ve only got a few hours to spare each week, then consider sticking to two or three platforms maximum.
After all, you don’t want to spread yourself too thinly, or you’ll end up ignoring all your social profiles which aren’t really going to help you grow your business.