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ENSURE YOUR BUSINESS LISTINGS ARE ACCURATE ACROSS THE WEB

LISTINGS MANAGEMENT STRENGTHENS YOUR ONLINE PRESENCE

With the use of online search growing at a rapid pace, it’s more important than ever to ensure your  business listings are present, accurate, and protected from unwanted changes.

Inconsistent business listings can spread across the web like a deadly disease, affecting major online directories and search engines that control local search results.

40% of local businesses have listing errors (cite Vendasta data), and 73% of consumers lose trust in a brand when their listings are incorrect (Search Engine Land). Guess where they’re going? That’s right—the competitors who are easier to find online.

Good news is, it’s an easy fix with big benefits. By claiming and correcting your business listings across the web, you not only prevent charity for your competitor, you boost your SEO results and gain more visibility among potential customers.

The data landscape is very complex, and understanding how data changes across the web can be challenging. Therefore, it’s critical to report on how everything is working.

Our listings platform provides what similar tools don’t: complete transparency with tracking and reporting metrics so you can see exactly what’s happening with your information, and the value the service is providing.

THE EASY SOLUTION FOR BUSY entrepreneurs

Get Found. Generate Traffic. Grow Revenue!

Establish accurate business listings for your brand and appear in more places across the web. Packed with three powerful presence management tools—Listing Sync, Listing Distribution, and My Listing — this is the most comprehensive business listing solution on the market.

Easy As CLICK

Get your business found on an established network of search engines, social networks, business directories, and navigation systems. With plenty of accurate listings, you’ll make it easier for future clients to find your company  online, and boost your local search ranking.

Make Real-Time Updates

Holiday hours, address changes, new payment methods. Whatever the reason for your update, you can instantly push these changes to all of your listings from a single dashboard—so your clients will always find your most up-to-date information.

Stop Unwanted Changes

Automatically re-establish accurate information when a change has been made to your listing. Protect your data from changes by competitors, data aggregators, and other third parties.

 

Showcase Your Brand

Entice customers with photos. Highlight your services. Offer more information like hours of operation and payment methods. Enhance your listings with additional content that makes clients more likely to engage — and sets you apart from your competition.

Frequently asked questions

A strong online presence is the first step toward success. Your clients and prospects need to be able to find you, both online and in the street. Ask yourself this, when was the last time you went out to eat at a new restaurant or planned to go see a new movie and did not look it up online first? Chances are, you did some research beforehand and it’s extremely likely that your prospects are doing the same. When clients and prospects look you up online, make sure they can find you and that the information they come across is correct.

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired services and will generally begin these searches with a category or brand search. For example, a brand search is “Bill’s Plumbing Service in Indianapolis” and a category search is “Plumbers in Indianapolis”. (Note: On a mobile device the “in Indianapolis” often does not need to be explicit.) In the case of a category search, the user has intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in meta-data and keywords.

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Factual, and Infogroup.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data

2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.

You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.

Get your business found on search engines, social networks, mobile apps, navigation systems, and more. Contact Us